Category Archives: Uncategorized

Promoting Your Brand with Facebook Live

When it comes to social media, Facebook is the mainstay who just keeps reinventing itself. With the launch and expanded popularity of their Facebook Live video platform, the company is positioned to offer up an alternative to Twitter, Instagram, and … Continue reading

Posted in Uncategorized | 1 Comment

Tailoring Experiences or Exploitative Tracking?

A recent announcement from Snapchat explained that company will now use location data from Foursquare to better target their geofilters. Foursquare boasts that they have mapped over 90 million locations: stores, restaurants, theaters, and more. Additionally, they track customer phones … Continue reading

Posted in Uncategorized | 2 Comments

Searching For Answers

In the realm of online searching and search engine optimization, a big shift has occurred in the past few years. That being a move away from the importance of keywords, to key phrases and intelligent question answering. Think you know … Continue reading

Posted in Uncategorized | 1 Comment

Bands Build Fan Connections

Having an online presence is essential for brands and businesses these days. The same is true for emerging musicians who want to try and make a name for themselves, share their music, and grow a fan base. In our digital … Continue reading

Posted in Uncategorized | 2 Comments

Short Video, Short Lived

Social media fans will have to find a way to live without new Vine videos in the near future. Parent company Twitter announced recently that, in attempts to turn a profit for the first time, they’re discontinuing the service soon. … Continue reading

Posted in Uncategorized | 2 Comments

Swipe Up To Read

Snapchat Discover Channels have been expanding to include more companies, magazines, and news outlets to the mobile application. Let’s take a look at the Discover page for Food Network. Since 2011 the Food Network has seen a declining number of … Continue reading

Posted in Uncategorized | 1 Comment

Any Way You Want It

How did customers find out more about companies and the products they offered in the past? By calling a toll-free number, requesting a catalog, visiting a store? While most of those are still options available today, most businesses drive people … Continue reading

Posted in Uncategorized | 1 Comment

Changing the Game

Emerging media is important now and will continue to be into the future. Look at how platforms like Twitter, Vine, and Snapchat have changed the way we share, converse, and react in just the short amount of time they’ve been … Continue reading

Posted in Uncategorized | 4 Comments