Having an online presence is essential for brands and businesses these days. The same is true for emerging musicians who want to try and make a name for themselves, share their music, and grow a fan base.
In our digital world, one would think today’s artists would have it much easier to try and promote themselves, however, that might be a misstatement. How bands use social media is almost as important as whether or not they use it at all. A mistake some performers (and others) make is spamming followers with content without ever really connecting with them. Successful posts, photos, and videos will ask what fans think, start conversations, connect with other bands, and get fans pumped – all in efforts to build a devoted community for the band.
Many artists manage their own social media accounts to ensure real connections to fans. They also carefully pick what platforms on which to be active. Some work with other artists to co-brand and reach a larger audience than they could have alone.
Doing social media correctly can mean real life boosts to bands and musicians.