Social media fans will have to find a way to live without new Vine videos in the near future. Parent company Twitter announced recently that, in attempts to turn a profit for the first time, they’re discontinuing the service soon.
So, what does it mean when a popular social media platform goes defunct? No one can deny the original surprise power of Vine when the format was first released. It seemed to be the ideal way for tech-savvy youth with ever shortening attention spans to share a quick video. However, at this point, Twitter is simply trying to remain a viable company.
Do they sell out? Bulk up on ads? Rebrand? Options abound but something that might be interesting for the company to pursue is their proliferation in the Internet of Things. Objects have been sending tweets for a while now and some analysts see the potential for connected devices to pick up on Twitter posts and respond accordingly in smart homes and in other aspects of our everyday lives.
Does this move to shutter Vine keep Twitter fighting for another day or is a continuance of events that edges customers further and further away from loyal support?