Snapchat Discover Channels have been expanding to include more companies, magazines, and news outlets to the mobile application. Let’s take a look at the Discover page for Food Network.
Since 2011 the Food Network has seen a declining number of cable TV viewers tuning in. In efforts to expand the audiences they reach, FN is trying out Snapchat. In addition to showing clips of current Food Network shows, they also have unique, new content and videos with social media stars to draw new viewers. FN has also partnered with Spoon University – which bills itself as “the everyday food resource for our generation” – to further their influence with the millennial bloc. The SpoonU takeover features recipes, dining trends, and cooking hacks all tailored for younger foodies.
The videos themselves that are produced for the outlet are important. Employees say they’re always looking at the purpose of the content; “we always question where the content should live.”
They employ a team of ten just to focus on Snapchat and admit that they’re still not sure the venture will pay off. What do you think – is Snapchat the right place for all business looking to grow their audiences?