How did customers find out more about companies and the products they offered in the past? By calling a toll-free number, requesting a catalog, visiting a store? While most of those are still options available today, most businesses drive people to their online presence to get information and browse and purchase products. Today, even the way customers visit websites is changing.
Websites with responsive designs are becoming the new gold standard for businesses and marketers. The number of mobile internet users is only projected to increase into the coming years. So whether a customer is shopping, researching, sharing, or sending – they’re becoming more and more apt to do it from their phones.
The main goal behind a responsive page design is to ensure that visitors have the same experience whether they’re on the go and reading from their phone, relaxing at home and browsing from a tablet, or using a desktop PC to visit your page. Adapting to how customers want to view your information is certainly a smart marketing move.