Emerging media is important now and will continue to be into the future. Look at how platforms like Twitter, Vine, and Snapchat have changed the way we share, converse, and react in just the short amount of time they’ve been around. Moreover, look at the various ways these examples provide interaction: videos, photo sharing, links, comments, networks of friends, and more.
Today’s customers are interacting with these formats in various ways every day. How many of us are within eyeshot of our phone right now? Is there a Fitbit on your wrist? A tablet on the bedside table? We are surrounded by tech that has the capability to bring information right to our hands.
These types of emerging media influence us to make certain decisions and allows us to help others with their decision-making process. Possibly one of their most important innovations is the ability it gives marketers to drive a more personalized experience for customers.
The only trouble is, new platforms and trends are forming every day. How is a modern marketer to keep up?